Walkers x Mariah Carey / AMV BBDO (Song Licensing)

It was a pleasure working with this iconic song for this Xmas campaign for Walkers. The Music Lab facilitated the licensing of the song “All I Want for Christmas (Is You)” for the spot directed by Joseph Kahn, and consulted on additional amplification ideas for the campaign which included a Snapchat filter activity, an interactive singing challenge and on-pack promotion.